Wednesday, 22 October 2014

Why it pays to be funny!


What's the story?



"A comedy club in Barcelona is experimenting with charging users per laugh, using facial-recognition technology to track how much they enjoyed the show." - BBC Online Get the full story



Why?



Less people were going to see comedy shows thanks to the continued bad economy in Spain and a rise in ticket prices (due to a raise in tax on the ticket price)



How much will it cost?



"Each laugh is charged at 0.30 euros (23p) with a cap of 24 euros (£18)." 





They use face recognition tech to measure how much the audience are enjoying the show. If you don't enjoy it... you don't pay, who can say argue with that? 
Is it a success?
Yes, more people are coming to see shows and revenue has gone up buy 6 Euro per ticket holder (according to BBC online).
Are you an online broadcaster, video blogger, Youtuber or Podcaster? Are you looking for a new way to charge for your content? Could pay per laugh tech be the furture for you? If it works in the real world you couldn't it work online?
 
  The article is edited by Dom O'Neill a creative business man and talk radio host. Dom has over 10 year experience working in the broadcast media and received a Masters Degree in Radio Production and Management from The University of Sunderland in 2012.
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